Meet the Press

As a cross-platform producer, Abby developed and executed the show’s social video strategy, introducing its TikTok account and growing the audience by over 900% in one year.

In addition to cutting and packaging on-air content for social, she worked 1-1 with correspondents to get their reporting on the Meet the Press TikTok. She later adapted that strategy to the NBC News Politics channels, where she currently works.